Simply put, telemarketing gets results.

A thoughtfully devised telemarketing plan can open doors to lucrative new opportunities that otherwise might be missed. Unlike direct mail, newspaper, television, radio, etc, telemarketing requires an immediate response and can provide you with a vehicle to put your product in front of decision makers that traditional forms of advertising cannot reach.

Through effective outbound activity, our highly motivated, tenacious team can help to discover and exploit these opportunities, penetrate new markets and streamline your customer communication process. Always flexible, the comprehensive range of telemarketing resources we offer can be tailored to respond to your changing needs. Below are a number of the most common services we handle for clients.

Individually every telemarketing option we offer has its own place in the overall marketing mix and can prove valuable to your business. However, by combining applications, as many of our clients do with say appointment setting and database updating, both results and cost efficiency can be maximised.

Appointment Setting

From a sales point of view, there is nothing more powerful than a face to face meeting with a qualified decision maker; you have their sole attention and your chances of closing the deal increase dramatically.

Telephone appointment setting is a proven, highly effective method of generating new business and most successful companies feature it as key element in their marketing plan.

Appointment setting is a direct route to key potential customers. With less time office bound or following up poor leads, it releases your sales force to concentrate on the main task of closing deals and winning new business.

Our persistent, highly experienced appointment setters can generate a steady flow of first class leads, in each case identifying both short and long term opportunities by gathering vital information about buying patterns and establishing real business needs that your company can fulfil.

Direct Mail Follow Up

Get the most out of your direct mail campaign - follow it up!

Direct mail is an effective way to convey messages of all kinds but as a stand alone activity it can bring in low response numbers. Following it up by phone is the most popular choice amongst our clients in order to maximise return on their investment. After all, if you’ve spent time and money researching your market, identifying your prospect list and putting together a precisely targeted, thoughtfully constructed piece you want it to produce real results.

We can qualify leads, set appointments or gather information for follow-up action, all increasing the chance of a sale and ultimately your profits. Alternatively, we can boost turnout at your seminars and events by confirming attendance by phone.

Either way, we make sure you get the best results possible for your money.

Lead Generation

Targeted, qualified leads maximise your sales people’s time, adding profit to the bottom line and increasing your return on investment

A lead generation program using outbound telemarketing is the ideal tool to build a strong sales pipeline and provide a regular stream of hot prospects.

It’s proven that this method generates the highest quality leads. Telemarketing is interactive;
It’s two-way communication where questions can be answered, concerns addressed and objections overcome. Prospects can be qualified and vital customer data gathered to determine which leads are worth pursuing - and those that are merely timewasters!

What is the main function of your sales force? New business forms an element of most sales professionals' roles. But does that include cold calling prospects? Good sales people can't necessarily generate good leads. Outsourcing this element of the process allows you to maximise your key sales tool, your highly skilled staff, freeing them to focus on the primary and most profitable objective of selling face to face to properly qualified decision makers.

Our lead generation team members are experts in their field, using superb communication skills, a determined approach and great commercial acumen to produce results quickly and professionally. Always flexible,
we can put together intensive programs at short notice to give your sales force a boost or maybe plan an ongoing part time campaign to provide a steady flow of leads to keep deals rolling in.

Prospect Management

Understanding your prospects allows you to sell succesfully to them. Information is the key.

A vast array of data can be gathered through telemarketing including market position, competitive analysis, key account and prospect intelligence. During a call, our telemarketers are focused on gathering as much information as possible, qualifying and recording every detail within a prospect profile. This information can prove invaluable, forming the basis of future sales strategies and marketing activity.

But of course your database is only as good as the information stored in it. Many companies find themselves with outdated information, missing data, or duplicated and inaccurate records; as sales staff as pushed for greater results, we all know that administration tasks invariably get pushed further down the list of priorities. We can refresh and expand upon your existing information, providing you with up to date details and ensuring that your follow up activities reach the right people every time.